Our achievements
At vinconseil, we respond to opportunities that allow us to deploy several of our services for the needs of a producer.
Here is an overview of our recent achievements that result from a combination of our services.
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Curious Wine
Tailor-made wine
advice
Contents
Representation
Behind every wine, there is a winemaker!
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Developed in partnership with Christian Bégin, the Curieux Vino personalized cuvées project aims to showcase the work of the winemaker in a bold visual approach.
''Le blanc de Philippe'' is the fruit of the work of our winemaker Philippe De La Cherbonnière in Saumur, ''Le Rouge de Philippe'' is the fruit of the work of our winemaker Jean-François Paly in Côtes-du-Rhône. In addition to giving their name to the wine, each winemaker is represented on the bottle label with 360-degree photographic technology.
In addition to the marketing and representation of these products in Quebec, vinconseil carried out the product launch strategy as well as the creation of a web series (link added) shot in the vineyards with Christian Bégin.
This project was also rewarded at the industry awards gala with the prize for the best product launch in 2019, awarded by a a jury made up of professionals working in the field of communications and marketing.
YAMM
Tailor-made wine
advice
Contents
Representation
Drink well for the cause!
Conceived for the television show Y'a du Monde à Messe on Télé-Québec, the YAMM personalized cuvées project aims to raise funds for the social integration group Paradoxe.
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YAMM Chardonnay and Merlot were produced by our winegrowers at Château St-Preignan in Languedoc-Roussillon. We worked with them to create a very accessible awareness product, which would allow a large pool of the Quebec population to buy the products and contribute to the cause.
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In addition to the marketing and representation of these products in Quebec, vinconseil carried out the product launch strategy: a YAMM wine tasting ritual on every show between the host, his guests and the public.
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The goal of $10,000 in donations to the organization has been reached for the first year of this project, and the second year is underway!
Distillery Puyjalon
advice
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Representation
Live the #nordicity
Collaborating with Quebec producers was a more than natural step for our agency. The desire to get closer to local entrepreneurs, stimulate our economy and help people discover the riches of our region. We are fortunate to be partners with Mario Noël who operates the northernmost distillery in Quebec: The Puyjalon distillery in Havre St-Pierre. Mario is an entrepreneur, curious and good living who wanted to create spirits highlighting his region, the know-how of Havre St-Pierre and to offer a leg to his community.
In the rise of Quebec spirits, how do you bring out the brand, the value of the distillery and the history of a region? It was alongside Mario that we developed the brand positioning of its distillery as well as a content strategy in order to promote its products with authenticity and uniqueness.
Charlevoyou Distillery
advice
Contents
Representation
We approached the Migneron family as soon as we learned that they were embarking on the adventure of spirits. We were seduced by this circular philosophy of transforming cow and sheep whey into distillate to create gins and brandies, we wanted to be part of this epic!
From one thing to another, hooks and similar visions, Mado and Alex offered to work with them for the strategic planning of the distillery as well as the development of a content strategy and marketing campaigns.
We are proud to stand alongside these young entrepreneurs who proudly take up the family torch!