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Your partners in wine for over 40 years

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vinconseil is a global wine and spirits agency that proudly represents and advises passionate producers.


Our agency offers producers a turnkey service: representation, sales, strategy, marketing and communications, all under a single roof.

Our mission

Our mission

vinconseil was not born yesterday. Our agency has been at the forefront of the evolution of the wine and spirits industry in Quebec for over 40 years. We know our job inside and out!


Founded in 1970, vinconseil initially represented independent winegrowers and cooperative cellars in France. Over the years, our product portfolio has become globally diversified. Today, we represent over fifty producers from all corners of the globe.


vinconseil has blossomed with its new-generation managers who faithfully follow through on the company’s original mission while bringing their expertise in communications and marketing to the table.

  •  Over 40 years of expertise in the Quebec market

  •  In-depth knowledge of exporters’ reality

  • Meticulous selection of producers to foster lasting partnerships

  • Personalized service and availability for each of our producers

  • Transparency and loyalty

  • Creativity, strategy and support to optimize and grow product market share

Our role as an agent

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As an agency in Quebec, our role is to support our global producers in marketing their product portfolio to the Société des Alcools du Québec (SAQ) and the private import network. The distribution of our agency's portfolio is 85% SAQ products and 15% private imports.


  • Analysis and selection of your portfolio’s best products to present to the Quebec market

  • Positioning strategy and assistance with SAQ online registration process (B2B)

  • Presentation of the producer and products to SAQ analysts and follow-up on proposals

  • Representation of your products in stores, restaurants and key industry events

  • Guidance, statistics and analyses of the Quebec market

  • Strategic monitoring of the global wine market

What is the SAQ?

The SAQ (Société des Alcools du Québec) is a government corporation whose mandate is to market alcoholic beverages within Quebec. There are 400 SAQ stores across Quebec + the digital platform for online purchases.


SAQ product proposal process


Signature of a partnership agreement


Market analysis and selection of products for the SAQ and for private import markets


Positioning strategy

and proposal submission



and sample request


Adherence to labelling standards and placement of order

Our unique expertise

The new generation of vinconseil is led by Anne-Julie and Géraldine, two communication experts with over 10 years of professional experience in the fields of content creation, television production and advertising. It was obvious for them to use their skills and contacts to offer their clients support on communications and marketing.


​By working from A to Z with our producers, we are able to define the best course of action to promote their philosophy and meet their growth objectives.


Our approach is centered on 3 key axes:

  • Strategy

  • Creation

  • Promotion


We’ve got plenty of answers for you ->

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